Social monitoring
The human dimensions target is about increasing active engagement of communities and land managers in programs to improve water quality outcomes. Land managers across the Reef catchment have been involved in water quality improvement projects over many years and continue to engage in the journey of practice change (see Landholder stories for further detail on some of their journeys).
Social monitoring data is used to assess progress against the human dimensions target. This social monitoring data presents the opinions of cane growers and graziers engaged in practice change projects in 2021 and 2022 to reduce sediment, nutrients and pesticides being lost to local waterways. Surveys were also completed by banana and horticulture producers however there was insufficient data to include.
The data is collected at the beginning and end of a project, prior to and after implementing a practice change (see Human Dimensions Method for further detail).
Why do we collect this data?
This information helps with understanding land manager perspectives and enables us to work more effectively with growers and graziers to deliver more effective Reef programs.
How else do we use it?
The social monitoring data is used to:
- provide project managers and extension staff with a clear understanding of project participants’ attitudes and motivations to being involved in government funded projects, as well as barriers to practice uptake/change
- modify projects and design communication content to suit land managers
- inform the ongoing progress towards the Reef 2050 Water Quality Improvement Plan human dimension target
- align with regional report cards to include indicators of social factors that influence adoption.
You can learn more in this factsheet about social monitoring .
Results
View the results for:
- Last updated
- 30 May 2024